NYX Professional Makeup
I was an integral part of a collaborative multimedia team at NYX Professional Makeup, a division of L’Oreal. There, I was responsible for web design, UX/UI development and print production where I executed more than 200 graphic design projects including landing pages, webpage content, emails, logos, advertisements, illustrations and retail displays.
For this project, I was asked to design and develop the experience and interface for the web launch of NYX Professional Makeup loyalty program as well as direct a number of designers and illustrators in the development of NYX very first app to make the branding of the loyalty program seamless from app to web. Below you will see the logos I designed, icons I illustrated and the interface web designs I developed in the order a customer would experience them. The final project is my solution to the product description page rebrand that is present for every product live on the e-commerce site.