GAP Inc. PRIDE
Each year, GAP Inc. hosts a number of limited edition products that celebrate Pride. They also show their support through window propping, in-store displays and a float in the parade. This year, I was asked to design the PRIDE windows for Old Navy and the PRIDE float for GAP Inc.
I was asked to design GAP Inc.’s Pride floats for both San Francisco & New York world Pride parades this year. Being that it’s GAP’s 50th Anniversary, I drew inspiration from their first stores, which also sold records and were adorned with bold, colorful representations of records on the sides of their retail stores.
For the window propping, I decided to break out of the normal typography treatment and play with the way words are laid out. I also found out brown and black were added to the Pride flag, which I was able to reflect in the final designs for the windows propping.