Zaha Hadid’s work consists of asymmetrical fluid curvilinear features. She utilizes her background in mathematics to bring elements of geometry into her structures. She believed architecture should be liberated of its previous conventions to give way to expressive identities and spaces. Wanting to go beyond architectural models and stereotypes, she transformed spatial and theoretical ideas into experimental structures; This was the idea behind the identity designed for the retrospective exhibition. It is intended to represent her work based on it’s theoretical identity and experience rather than it’s true form.
The artwork showcased throughout the identity system is a representation of Heydar Aliyev Center. Heydar Aliyev Center is a conference hall, gallery hall and museum intended to play an integral role in the intellectual life of Baku, a city in Azerbaijan which was the first democratic state in the Muslim-oriented world. This structure was chosen to parallel Hadid’s own career being that she was the first of many things herself.