Zaha Hadid’s work consists of asymmetrical fluid curvilinear features. She utilizes her background in mathematics to bring elements of geometry into her structures. She believed architecture should be liberated of its previous conventions to give way to expressive identities and spaces. Wanting to go beyond architectural models and stereotypes, she transformed spatial and theoretical ideas into experimental structures; This was the idea behind the identity designed for the retrospective exhibition. It is intended to represent her work based on it’s theoretical identity and experience rather than it’s true form.
The artwork showcased throughout the identity system is a representation of Heydar Aliyev Center. Heydar Aliyev Center is a conference hall, gallery hall and museum intended to play an integral role in the intellectual life of Baku, a city in Azerbaijan which was the first democratic state in the Muslim-oriented world. This structure was chosen to parallel Hadid’s own career being that she was the first of many things herself.
I was an integral part of a collaborative multimedia team at NYX Professional Makeup, a division of L’Oreal. There, I was responsible for web design, UX/UI development and print production where I executed more than 200 graphic design projects including landing pages, webpage content, emails, logos, advertisements, illustrations and retail displays.
For this project, I was asked to design and develop the experience and interface for the web launch of NYX Professional Makeup loyalty program as well as direct a number of designers and illustrators in the development of NYX very first app to make the branding of the loyalty program seamless from app to web. Below you will see the logos I designed, icons I illustrated and the interface web designs I developed in the order a customer would experience them. The final project is my solution to the product description page rebrand that is present for every product live on the e-commerce site.
Perverse is a Los Angeles based sunglass company creating well-made fashionable sunglasses affordable.
Designed dynamic and responsive web pages, homepage banners and emails | Branded startup business collateral